Bio
As well as sporting a temporary and ill-advised beard, John has worked in fundraising and events for almost 25 years and is a founding partner of mass participation events agency, Massive. He and the team at Massive have worked on successful events and campaigns for Marie Curie, Mind, Movember, Alzheimer’s Society, NSPCC, London Marathon, The Great Run Company, Formula 1, the BBC & Patagonia: and produce a number of market and audience insight reports focused on events and fundraising.
Events
A session to share our latest research on what current and past mass participation event participants are thinking about the year ahead and how charity fundraisers can use this insight to raise more from events in 2023.
This session looks at what happened when events returned in 2021, lessons learnt, challenges faced and what that means for those planning a return to real life events in 2022.
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