In this session Ronan McCay talks about Children in Crossfire’s success with using Facebook groups for running virtual events, both before and during the pandemic.

Roman McKay, from Children in Crossfire, shares how they use digital platforms, particularly Facebook, for global fundraising. He emphasizes the importance of clear instructions, simplified messaging, and continuous improvement. Key steps in mobilizing Facebook challenges are outlined, including creating a private group and providing fundraising packs. Regular updates and engagement in the Facebook group are crucial. The impact of digital fundraising has been significant, expanding their reach and engaging potential supporters.