Discover why direct mail remains a powerful tool in today’s fundraising landscape and how adapting strategies can keep donors engaged despite evolving behaviors and database changes. This session explores the art of crafting compelling stories that address donor concerns, spotlighting the problems and solutions that resonate most. Learn how emotional narratives can amplify your campaign’s impact and why maintaining relevance is essential in the face of natural donor attrition. Gain actionable insights on refining direct mail tactics to overcome today’s challenges and sustain lasting donor relationships.