In this session Sarah Smith, Legacy and In Memory Manager at Mind, will talk about the thinking behind this product: the objectives, the learnings and the successes of Everlasting Forest since launch in 2023, and how this flagship product now forms a key part of Mind’s in-memory fundraising strategy.
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Mind’s Everlasting Forest is an innovation in In Memory giving, giving supporters a way to remember a loved one by dedicating a virtual tree to them, in an online forest of memories: https://everlastingforest.mind.org.uk
In this session Sarah Smith, Legacy and In Memory Manager at Mind, will talk about the thinking behind this product: the objectives, the learnings and the successes of Everlasting Forest since launch in 2023, and how this flagship product now forms a key part of Mind’s in-memory fundraising strategy.
This will provide inspiration for fundraisers at all levels to further enhance this important area of individual giving for your charities.
Speakers are added to our events as we receive their details and are updated continuously. These events achieve the goals set out in our EDI commitment.
15:00 Wednesday 27th November
Join our very first Fundraising Edinburgh! 
12:00 Thursday 28th November
Join Kevin, Kitty and Caroline – three people, right in the thick of it, to discover how they’re coping in the current environment, what’s working for them as well as how they’re equipping themselves for the road ahead.
CFRE Points: 1
10:00 Tuesday 3rd December
Fundraising Everywhere is excited to invite you to our first in-person networking event in Manchester! This is an excellent opportunity to connect with fellow fundraisers, share ideas, and explore how Fundraisers in the North West can work together.
12:00 Tuesday 10th December
At our next North East in-person event, Jane will share insights into their approach, lessons learned along the way, and how they plan to apply these findings to future campaigns.
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