As a society, we are going into even more uncertainty and change that is anticipated to negatively affect how people donate. However, danger lies in using our past to predict our future or relying purely on economic forecasts and numbers to gauge how people will respond.

We need to go deeper and understand how people are thinking and feeling. For many IG supporters this will be the first time that they will be personally impacted e.g. mortgage interests, fuel bills rocketing, power cuts, strikes, being worse off. Whereas many traditional older supporters will be more shielded from triple locked pensions, paid off mortgages, savings from Covid. We can’t take for granted the behaviours of different supporters and we need to unearth new insights about their concerns, motivations and ensure that IG propositions are designed to meet their needs.

In this interactive live session we will talk through how to unearth deep insight into how your current and potential supporters are thinking and feeling. And how you can use this insight to create new propositions.

Key learnings from this session:

1. The importance of understanding how people are thinking and feeling
2. How you can unearth insights to go beyond the obvious
3. How you can use insights to create propositions that will be most effective