Josh recently delivered a TikTok campaign with a global anti-slavery client, targeting Ukrainian refugees on the border to give them vital, life-saving advice on how to avoid sexual exploitation and kidnapping. The campaign was supported by TikTok’s CSR team, and comments on the ads included amazing feedback about how helpful and vital this advertising was for those in need. In this session from our recent Over to You open mic conference, Josh shares the highlights and challenges of advertising on TikTok as an NGO, and using social media not only to fundraise, but to deliver your cause-based work.