A self-professed “accidental fundraiser”, Ceri is a Leadership Coach and Trainer who loves to help first time and early-career female fundraising managers become amazing leaders.

At the age of 24, I found myself in the wonderful but equally terrifying position of becoming a Fundraising Manager at The Children’s Society (TCS), where I led on some of the organisation’s largest community fundraising campaigns. Having initially joined TCS as the temporary team Administrator for one month, I was as surprised as anyone when, 8 months later I was still there and had made the step up to Manager.

That step up was probably one of the hardest transitions I’ve ever made, but there were two things that changed the game for me: the first, was having an amazing manager who supported me, and the second was training to become a coach. It’s because of this experience that I set about supporting other first-time and early career female fundraising managers to become amazing leaders by developing a “coaching culture” – helping them to coach in the moment so that they can get the best out of their team, and from themselves.

As well as providing coaching for fundraising managers through Herd, I also run Brabble, an inclusive recruitment consultancy helping organisations design inclusive recruitment processes that they can use on repeat.