Transcript

[00:00:00] Multiple Voices: Fundraising everywhere. Fundraising everywhere. Fundraising everywhere. Fundraising everywhere. Fundraising everywhere. Fundraising everywhere. Fundraising everywhere. Fundraising everywhere. Fundraising everywhere. Fundraising everywhere. Fundraising everywhere. Fundraising everywhere. Fundraising everywhere. Fundraising everywhere. Fundraising everywhere. Fundraising everywhere. Fundraising everywhere. Fundraising everywhere. , you don’t need to add me in there.

[00:00:31] Jade Cunnah: Welcome to the Fundraising Everywhere podcast. In this episode, we’ll be taking a look at one of our favourite corporate partnership sessions in celebration of our Corporate Partnerships Conference coming up on Thursday the 20th of March. If you’d like to join us on the day, you can use promo code FEPodcast25 to get 25 percent off.

[00:00:52] Jade Cunnah: Just head on over to fundraisingeverywhere. com and pop in FEPodcast25 at checkout to get 25 percent off our corporate partnerships conference in March. Now, onto today’s episode.

[00:01:05] Joe Waters: Hello everyone, it’s Joe Waters, and I want to welcome you to How to Use AI to Build Better Corporate Partnerships. And I want to start off today’s presentation by telling you a little bit about me, if you haven’t met me before. I’ve actually been involved in several corporate partnership conferences. And have really enjoyed it.

[00:01:28] Joe Waters: And I’m really happy to be speaking to you here today. Um, I’m the founder of Selfish Giving, which focuses on win win non-profit and corporate partnerships. I also publish, uh, what some consider to be a popular bi monthly newsletter on corporate partnerships. You can check that out at selfishgiving. com. I actually archive all my newsletters on my website.

[00:01:48] Joe Waters: So you can check out back issues before you sign up. I’m a cause marketing and sponsorship expert. So I don’t do everything in corporate partnerships. I specifically focus on cause marketing and sponsorships, and I’ve written two books on the subject. I’ve written cause marketing for dummies and I’ve written fundraising for businesses.

[00:02:07] Joe Waters: I’m an American who’s based in Boston. You can probably hear my, uh, my wicked accent. You guys have your own wicked accent. So I think we’ll work good together. And one of the final things that I want to emphasize is that I am not. An AI expert. I am AI curious, which I suspect you are too. So my goal here today is to really share with you some practical insights about how to use AI in the corporate partnership space.

[00:02:34] Joe Waters: And I really think it’s an exciting opportunity, folks, that you’re gonna enjoy. So what I’m going to be talking about today is I’m going to be talking about the intersection of AI and corporate partnerships and where I think the opportunity is. I’m going to be talking about AI and what I call the partnership solicitation process map.

[00:02:51] Joe Waters: So the process map is all the steps that you have to go through in order to secure A partnership and I’m gonna show you how to use AI in each one of those steps. Now, today I’m gonna have four suggestions for you on how to use AI and two reminders. I think that will be really useful for you. I’m also gonna show you how to use AI to do better searches of your favorite corporate partnership websites, and not just mine, but other people’s sites too.

[00:03:19] Joe Waters: I’m also going to give you four additional A. I. Resources. Um, I have something called prompt pot luck, which I’m going to tell you about when I get there. And then finally, I’m going to talk about proceeding with caution on a I and some of the dangers and some of the hazards that we need to be aware of when using a I around partnerships.

[00:03:38] Joe Waters: Now, just a couple thoughts here on a I. You know, I really respect Mark Schaefer, who is a marketer here in the States, and you know, he’s showing us where we are right now. With AI, we are just getting started folks. I mean, AI has been around since the forties and fifties folks, but, um, it is really accelerating in it next few years.

[00:03:58] Joe Waters: We’re going to see it, you know, affecting our lives in so many different ways, and we’re going to be seeing engaged in so many different things that we use, we won’t even notice it to folks. And, you know, for those people who are thinking too, I often think of AI is. AI learns like humans learn and does stuff that humans do in ways that humans do them, but AI can do them better and faster.

[00:04:20] Joe Waters: That’s the opportunity, really with ai. Now, for our conversation today, I am gonna be focusing on one specific AI tool chat, GPT for, okay. This is the paid version of chat, GPT. Okay? It’s $20 a month. You don’t have to sign up for a whole year. You can sign up for a month and then discontinue it. Or you could use the free version of chat GPT, which is called 3.

[00:04:45] Joe Waters: 5. All right. Um, I think you’ll get many of the results that I’m sharing here today, but I have found that chat GPT 4 is much better and it’s worth the investment. So, Fortunately, because of ChatGPT4, you now have access to a wicked smart partnership intern who works 24 7, doesn’t need coffee breaks, but will sometimes make mistakes, just like the real ones do, right?

[00:05:10] Joe Waters: And some of you have asked, how smart is Chat GPT or AI in general. Well, it would do better on a standardized test than about 80 percent of us. And if you saw my scores from standardized tests, you would know what I mean. Okay, in terms of them being a lot smarter than us in better in some processes. So this is the chat GPT interface, right?

[00:05:32] Joe Waters: In terms of how you would look at it. If you use the chat GPT 3. 5, which is the free version, it’s going to look very similar to this. One of the things that I’ll recommend throughout my presentation is to ask ChatGPT how it can help you. This is critical to understanding and using AI effectively. So I would ask ChatGPT in the field of corporate partnerships, and I provide a definition there, you know, identify the things ChatGPT would be useful for, and bullet this list.
[00:06:03] Joe Waters: Follow this list with the things it would be less useful for. So when we look at the things that’s most useful for, for partnerships, according to chat GPT, what are they? Content creation, right? Which is top of the list here, market research and insights, right? Providing us insights and trends and potential partnership opportunities.

[00:06:23] Joe Waters: Ideas generation for a project. So for campaigns, right? There were 40 different forms of cars marketing. We could use which one would be best for a particular client. Um, F. A. Q. S. And customer support huge opportunity there, right to answer people’s questions. And one of the things I think is really going to be big folks training and onboarding for people as you bring people new people onto your partnership team using a I to Yeah.

[00:06:49] Joe Waters: quickly get them up to speed around partnerships. I think it’s going to be invaluable. And then of course, data analysis, right? It can crunch numbers and data much more quickly and effectively than humans can. And this is just some of the opportunities with chat GPT. Now, what isn’t chat GPT good at, right?

[00:07:08] Joe Waters: Well, human relationships, right? It’s not human. So it’s not, you know, we’re going to need a person, at least for the time being, to manage relationships. It’s also not good, like, complex negotiations or decision making. That’s something to keep in mind, and I have an illustration at the end of my presentation to show you what I mean.

[00:07:27] Joe Waters: Understanding non verbal communications, all right? Can’t see you, right? So, or it’s not picking up. yet in terms of what you’re saying by your nonverbal cues. Ethical judgment, big problem with chat GPT and crisis management. All right, so you can see that chat GPT is going to be useful for a lot of things in the partnership world, but in some ways it’s going to be very challenging.

[00:07:52] Joe Waters: So the next thing I want to do here is I want to match up chat GPT with the partnership solicitation process map. And as I told you before, the. The partnership solicitation process map is basically, and this is not exhaustive, but it’s basically all the steps that you need to go through in order to build an effective partnership.

[00:08:12] Joe Waters: This begins with identifying potential partners and then ends with signing a contract, executing the partnership, and then writing a case study and asking for referrals, right? So it’s a loop, right? You know, we go through all these steps and then we start anew with a new prospect and potential partner.

[00:08:30] Joe Waters: Now, One of the first things I want to focus on with ChatGPT is how it can help us research and evaluate prospects, okay? And there’s just a huge opportunity. Now, one of the things I want to point out, ask ChatGPT how to use it for prospecting, and what does it come back and say? You can do customized outreach, right?

[00:08:52] Joe Waters: Personalizing emails to potential prospects. Speech analysis. And one of the things that you’ll, uh, you’ll learn throughout my presentation is that it’s going to be really important moving forward to record your sales calls with people on Zoom so that you can review and use that content with ChatGPT.

[00:09:10] Joe Waters: Uh, content creation, competitive analysis, frequently asked questions generation. So you can ask chat GPT for advice about how you should use it for prospecting. So one of the things that I did was I plugged in one of my favorite places to visit when I’m in London, the Dickens Museum. And I put in that I wanted to recruit more corporate partners for the Dickens Museum, and I asked it, you know, what kind of companies would be good prospects for sponsorship of the museum.

[00:09:41] Joe Waters: And of course it came back and it said ideal corporate partners might include companies in the publishing and literary sector. educational institution, cultural and historical organizations and businesses with a focus on British heritage in tourism. Now, this is good information, especially maybe for a newbie in the partnership world, but not incredibly revealing.

[00:10:01] Joe Waters: So I asked another question, a follow up question of chat GPT. What is some of the unique businesses? I would want to consider. And it came back and it said some of the craft and lifestyle brands that draw inspiration from the Victorian aesthetic or literally themes, uh, could also align well with the museum’s mission and visitor interest.

[00:10:22] Joe Waters: So I said, Oh, this is kind of interesting. Can you give me a list of these businesses? Okay, and this is where we run into one of the shortcomings of chat GPT is because chat GPT isn’t real time. It’s actually information that was imported up to April 2023. It comes back and it says, you know what? I don’t have that information because I’m not connected to the internet.

[00:10:45] Joe Waters: All right. I’m going to show you shortly though, how you can bypass this and use another AI platform to find out things in real time. Right? So you can use chat GPT for potty of prospecting, and then you can jump over to this other service that I’m going to recommend in a few minutes that will give you additional information in.

[00:11:06] Joe Waters: Real time. Now, one of the things I know from being in London and shopping with my wife is that Penhaligon is a great place to shop there. And I said, does the brand Penhaligon have a Victorian flair to it? Is that something that I would consider as a prospect? And they said, yes. Penhaligon is a British perfume place, you know, that has a Victorian flair.

[00:11:26] Joe Waters: So you can do your research on chat GPT and, you know, uh, investigate companies, learn about different sectors, different industries, and how you can connect with them. And in a minute, I’m going to show you how to get a specific prospect list so that you have something to work with. Now, the good thing about ChatGPT and the Partnership Solicitation Process Map is you can use this throughout the process, all right?

[00:11:50] Joe Waters: So, when it comes to emailing people, right, you can input details about the partnership opportunity, and you can input details about what you think at the beginning might be the reasons for a person to a company to align with you, and then ChatGPT will tell you the prospects, goals, or challenges and come up with you.

[00:12:10] Joe Waters: for you with some compelling reasons, which I think would be useful. So that can be very useful for chat GPT. Another opportunity is post call. And again, we’re recording our messages, right? We’re recording our interactions with people based on the transcript of the following call, identify action items and steps I need to take to keep the momentum going.

[00:12:29] Joe Waters: So think about this. You don’t have to keep track of, you know, what the takeaways from the meeting are. You can ask chat GPT what the takeaway. Of those meetings were right. So it’s like having a personal assistant with you. Another thing that I think is really useful about chat GPT and I’m going to dig into this a little bit to show you more about it is you can upload case studies to chat GPT along with information about your prospect and then ask which case study.

[00:12:56] Joe Waters: Or studies would be most applicable to the prospect and what you should emphasize. And this is very applicable to our conversation because many of you might remember last year at the corporate partnership conference, I talked about case studies and how to write effective case studies. So using the chat GPT to do this can be very effective because it could pick up things in your case study that would be relevant to the prospect that you didn’t initially recognize.

[00:13:22] Joe Waters: Okay. But the thing is. Is again, you can go back to chat gpt and ask it How can you help me write case studies for my partnership and look at all the stuff that it can do for you Okay, it can put it can run the whole process process for you in terms of outlining the structure of it case study. Maybe you’ve never written one before.

[00:13:42] Joe Waters: Maybe you didn’t attend my presentation last year. So you don’t know exactly how you should structure a case study. It can help you with that. It can gather information. It can draft sections with you so you can do everything. It can generate charts and everything that you might need for a case study. So that’s one of the things you want to keep on doing is asking chat GPT, how it can help you.

[00:14:03] Joe Waters: Now how I use chat GPT to write case studies for my clients. Well, I interview them on zoom. And I record it, and then I upload it to Autodat AI, which is a transcription service. And then I take that transcription and I put it right into ChatGPT. And ChatGPT, uh, based on the parameters I set for it.

[00:14:26] Joe Waters: generates a draft of that case study for me. And then throughout the entire process of that case study, I finalized that case study using chat GPT. So we work hand in hand. This isn’t about chat GPT doing all the work. This is about me working with it to write a case study. And here are four different ways that chat GPT helps me write case studies just on the first page of the case study I’ve written.

[00:14:53] Joe Waters: The first thing it does is it helped me write titles. Right. So what I do post case study is I cut and paste the case study into chat GPT and asked me to write four case study titles and I asked for one of them to be very clever, which I think the one on the bottom number four is the second thing that I asked chat GPT to do is in one sentence describe Reynolds Americans business, the businesses I was profiling on this.

[00:15:17] Joe Waters: The third thing I asked it to do was based on the transcript that I put in bullet Reynolds goals for partnering with the organization. Now think about that. That’s a question I asked during my conversation with him. But it’s interesting because sometimes chat GPT picks up reasons that I didn’t recognize.

[00:15:37] Joe Waters: And then I add it to this section. Okay. So it’s like having another person there that can give you lots of great information. And then finally, based on this transcript. Write up a short backstory of the partnership between Keep America Beautiful and Reynolds American. Attribute all quotes to this person.

[00:15:55] Joe Waters: And it takes that information and it writes up the backstory. So this is just four ways that I’ve used ChatGPT on the first page. of my case studies. Now, what I think is interesting about this, though, is when you go to ChatGPT, you have a bunch of add ons that you can check out through this section here.

[00:16:14] Joe Waters: It’s called ExploreGPTs, okay? And two of them that I’ve been using for case studies that you may want to try is I’ve been using Whimsical and I’ve been using SlideCreator. Okay. The first one slide creator is very useful because I can take the case study, put it into slide creator, and it generates a slide for me that I can use and share with my clients so they can use it in their presentation.

[00:16:38] Joe Waters: So sometimes they say to me, Joe, it’s great to have a five page case study. I wish I just had this all on a slide. Well, I can do that in about 30 seconds. Okay. Using chat PT. Did I say 30, maybe 10 seconds with chat GPT. All I need to do is put in, cut and paste the case study, and ask it to generate a slide, and this is what I get.

[00:16:56] Joe Waters: Another thing that you can do with ChatGPT is add Whimsical to it and Whimsical creates flowcharts from it. And I have found this to be very helpful with clients because it shows in a flowchart, step by step, how the partnership works. Now think about the value of this. You’re sitting down talking to a potential partner and you can show them step by step, not only from the case study, but from a flowchart, how a case study works or how a partnership works.

[00:17:24] Joe Waters: Think about this too in the value for onboarding people to your organization, showing them step by step how a partnership works. It can be very valuable. So I would take advantage of those things. Another thing that you can do with chat GPT is following up with people. So based on the transcript of our sales call.

[00:17:43] Joe Waters: Identify the prospect’s key areas of concern, how to address them, and what additional objections I might need to address in our next call. So it’s taking this transcript of what you just said and saying, hey, based on that conversation, what do you think some of the things are going to bring up next time?

[00:17:59] Joe Waters: Very valuable, I think, to your conversations. And then finally with contracts. So one of the things that I love about ChatGPT is if you record a conversation with a potential partner and they, and you say, okay, this is how the partnership is going to work. Do you agree with that? Okay. You want this in the partnership?

[00:18:16] Joe Waters: You can take that transcript, put it into ChatGPT and say, Hey, generate a letter of agreement or generate a contract based on what we talked about in this conversation. And I did that exactly. With uh, here in Massachusetts and in the United States in general, every state has its own what we call commercial co venture guidelines.

[00:18:37] Joe Waters: Okay. So what I asked CHAT GPT to do was to create a contract to me based on the guidelines of the state of Massachusetts. And then it gave me all that information in contract. Now, keep in mind, You want to share this with a lawyer, right? You just don’t want to take this and have them sign it. But the good thing is, is you have all the ingredients right here of a contract.

[00:18:59] Joe Waters: And letter agreements are even easier, right? Based on your conversation. But you definitely want to pass this by a lawyer before you actually use something like this. But I think it’s very helpful to have the terms and everything spelled out to make sure that you’re following the guidelines in this country based on the state that you’re in.

[00:19:17] Joe Waters: Okay, so four suggestions and two reminders when using chat GPT. First thing is, always have it open, okay? Jump on it whenever you have a question. And you know what? Don’t just use it for partnerships. Use it for everything. I use it for things I’m doing in the garden. I use it for planning my trip later this year abroad.

[00:19:37] Joe Waters: Maybe I’ll go see Simon in Ireland. Um, and you know, one of the things, uh, we just got a new dog a couple of weeks ago, right? You know, how can I use this with the new dog? You know, how do I train my dog? How do I get them on the leash? How do I get them to stop barking? Whatever. You know, there’s some really helpful things that I found by using, uh, chat GPT for personal things.

[00:19:57] Joe Waters: It accelerated my learning on using it for partnerships. So always have it open. Okay. Another thing is, is tell it who it is, right? You are a partnership expert for a nonprofit. You are a expert dog trainer who specializes in training terriers. Uh, this is what I want you to do. Tell it who you are. Okay.

[00:20:18] Joe Waters: Share your advice so it can be understood by someone who is completely new in the partnership field. All right. So give it as much information as you can and be specific about what you’re looking for. And one of the great things about, uh, chat GPT is it doesn’t mind lots of information. Your intern probably doesn’t appreciate it, but chat GPT loves it.

[00:20:39] Joe Waters: So long prompts are good. And what I really encourage you to do is have a conversation with it, right? When you don’t get the results you want. Put in more information. Ask it to define things for you. Ask it to explain things for you. Now, Jeannie Jennings did a great job, I think, with this slide in terms of talking about don’t do this, do this instead.

[00:21:00] Joe Waters: And what she has here is come up with 10 ideas for a blog post about using generative AI in email marketing. That sounds pretty good. But what she really suggests is do this instead. And notice it’s a lot of the things that I just told you, right? Give it a role. You are a world class content strategist.

[00:21:16] Joe Waters: Your task is this. You need to think about this from various angles. Ensure that blah. And then provide the output, right? So this is a very specific prompt. And prompt is just input, folks. Think of it like going to Google and you type in something in a Google bar. That’s all you’re doing there too. That’s a prompt in AI.

[00:21:36] Joe Waters: So be as specific as you can. And I have another resource on this I think will be helpful. So one of the things that I wanted to teach you too is how to search your favorite corporate partnership websites. Now there are several of them out there, and I hope you visit mine, selfishgiving. com. But I’m also sure that you checked out Engage for Good in the U.

[00:21:54] Joe Waters: S., Remarkable Partnerships, my man Jonathan Andrew, uh, in the U. K., and of course Sharon and Linda, uh, down in Australia at Stellar Partnerships. Now One of the things that you can do is you can ask CHAP GPT to analyze a specific site, okay, to only look at that site. So Engage For Good, look at Engage For Good and tell me about the legal side of corporate partnerships.

[00:22:18] Joe Waters: And instead of giving you results, like Google does that you need to go through. It just gives you answers. That’s what I love about AI, right? It gives you answers about what you’re looking for, like here, asking my site, selfishgiving. com about checkout charity programs. It gives you specific answers that you can use in the moment.

[00:22:38] Joe Waters: So I find this. to be a much better way of searching sites. And also with Jonathan Andrews and Remarkable Partnerships, look at here in terms of like asking him specific information. Now, it’s interesting with Jonathan’s site, though, is I had to go in and explore a little bit about how he talked about corporate partnerships because Jonathan calls them corporate charity partnerships, which is fine.

[00:23:01] Joe Waters: But you need to use similar language like that in terms of getting the results. Now, what’s good about this is I got results, but then on the bottom, I can ask another question, right? What does it mean to identify a five star prospect? And then chat GPT will come back and explain that to you. So just a much better way of searching sites for corporate partnership information, keep in mind that engage for good.

[00:23:25] Joe Waters: Has been around since 2002. I’ve been running selfish giving.com since 2004. Uh, I don’t know how long Jonathan’s been writing remarkable partnerships and how long stellar partnerships have been around, but there’s lots of information on both those sites. Use Chat GPT to find it. Okay, so I’m going to give you four additional AI resources that you can use, and one of them is going to answer the question that we had earlier about finding real time information.

[00:23:50] Joe Waters: Use Perplexity. ai. Again, this is a Google substitute, right? Instead of using Google, you can use Perplexity. ai. And one of the things you’ll notice, remember earlier I was talking about finding companies and getting a list of companies with Victorian flair in London? Well, when I asked that question at ChatGPT, they didn’t have an answer, right?

[00:24:12] Joe Waters: But when I went on Perplexity, which operates in real time information, they were able to give me that answer. So what I find myself doing, folks, is jumping back and forth from ChatGPT to Perplexity. Now, the difference is, is that ChatGPT is much more sophisticated and conversational, whereas Perplexity, I think, is much more like a search engine replacement in terms of giving you the answers that you’re looking for.

[00:24:36] Joe Waters: So I tend to bop back, you know, from, from each one. I spend a little time on ChatGPT, but then when I’m looking for real, uh, live information, like real time information, I go over to Perplexity. And I did this the other day. I was writing a case study on Gate Petroleum, which is a company here in the States, and ChatGPT, I asked them how many locations they had, how many stores they had.

[00:24:59] Joe Waters: Chat GPT couldn’t answer that question because if the information goes back almost a whole year. All right. Uh, fortunately, a I perplexity A. I had that information, right? Told me it’s got 70 73 stores, right? So the idea here is that when you’re looking for real time information, perplexity dot A. I is probably a better choice.

[00:25:20] Joe Waters: Now you may be wondering where I learn about a lot of the things I’ve been talking about today. Well, I really suggest that you sign up for the superhuman. ai newsletter. And it has some great information about how to use chat GPT and the other, um, AI tools out there, you know, from everything from how to use it for research to how to improve your resume with chat GPT.

[00:25:44] Joe Waters: So essentially in every issue, you get like a free prompt, right. That will teach you how to use chat GPT. And I’ve just learned so much about it. And I think you will too. Um, another thing, too, is it talks about, you know, things that are happening in the AI world, like the launch of Gemini, which is Google’s version of Chat GPT that you can check out and learn from.

[00:26:02] Joe Waters: And then one of the things I love, too, it’s always got five AI tools to supercharge your productivity, and it’s just like, You would not believe all the different AI tools out there that you can use to do things. So it’s just incredible, uh, you know, all these things that are coming up. And I’m only talking about really one today, folks, chat GPT, but there are all sorts of other things.

[00:26:21] Joe Waters: So you’ll learn a lot from signing up for superhuman. ai. Another great resource for you that you should check out is Wired Impact. Wired Impact, uh, I think it was just last week, did a webinar on how to use AI to write non profit website content, uh, copy that doesn’t suck, okay? So I reached out to David over there, who’s a friend.
[00:26:44] Joe Waters: He gave me the web address. The QR code there too will link to that presentation. And I think this is really important because I think non-profits in general need to focus on their owned assets like their websites more to make them more effective and productive for them. But more importantly, I think we need to focus on our partnership pages.

[00:27:03] Joe Waters: Right. A lot of us in non-profits, we don’t have, uh, we either don’t have partnership pages or we don’t have good partnership pages. I think this webinar with David and the team at Wyatt Impact will really help you. So take advantage of this free resource. Let me know what you think about it. The last thing I’m going to recommend for AI resources is another newsletter.
[00:27:24] Joe Waters: It’s called Almost Timely and it’s by no doubt a Boston guy, right? His name is Chris Penn. Wicked smart guy folks, right? And Chris is a data scientist. Okay. This is wonky. All right. And this is sophisticated and it’s complex and I don’t get everything that Chris writes about. And I put that diagram over there on the right to show you some of the things that he talks about.

[00:27:46] Joe Waters: It’s, you know, Sophisticated, right? It’s complicated. And, but one of the things I really like about Chris, though, is he is really out front in what is happening in AI. And he just provides some really good resources, too. This wasn’t something that, uh, Chris created, but it was something that he shared. It’s called the Race Framework for Writing Effective AI Prompts.

[00:28:10] Joe Waters: And it kind of goes through the things that I suggested earlier. Give it a role, give it an action, give it a context and execute it. Right? So there’s a formula to writing these prompts that you want to master and become more effective at. And the race framework can really help you do that. But I can’t say enough about the almost timely newsletter.

[00:28:29] Joe Waters: I understand about half of it every week I read it, but there’s a lot of good information there. And if you’re really interested in what’s happening in AI and how it’s changing and growing, Chris has got a great grasp on it. Okay, next thing I wanted to introduce to you was what I call prompt potluck. So what I did last week in my newsletter is I told people I was doing this presentation and most of the people on my newsletter list are people who work in the non-profit space and I asked them, like, could you contribute a prompt?

[00:29:00] Joe Waters: So what they did was they gave me a prompt. That would be helpful to you in the partnership space. Uh, like I love this one. My prospects, three main business objectives are A, B, and C. My nonprofit can help them in these areas, X, Y, and Z, right? Three compelling bullets aligning our offerings to their objectives.

[00:29:20] Joe Waters: Okay. I thought that was a great prompt, right? So what I did was I curated these prompts on one page so you can check them out. And one of the ones I want to point out is the one on the right, uh, run a basic analysis on the file I’ve uploaded. So you can do all sorts of things with your database here.

[00:29:36] Joe Waters: There is some caution, and I’m going to talk about that in a minute. But, uh, it is, you know, using it to crunch numbers and to look at contacts and look at your database can be very helpful. So, I think we did a great job so far covering the partnership, uh, solicitation process map. I think we, we hit on most of the boxes here in terms of different ways that you could use ChatGPT.

[00:30:00] Joe Waters: To streamline things. The next thing I want talk about is I want to talk a little bit about some of the challenges and some of the dangers of ai. And again, I asked chat, GPT, why should I be wary of chat GPT and ai? And it gave me a lot of good reasons, but I really wanna focus on, um, you know, the, the top four and you know, the biggest thing is.

[00:30:24] Joe Waters: You know, when you are using it for research and you’re getting information when it’s really important information, you want to double check this information, okay, because it’s not always accurate. And more importantly, it’s not always up to date. All right. That’s why it’s always good to do a little research, especially if the information is critical to what you’re trying to do.

[00:30:44] Joe Waters: Another thing to remember is data privacy. Um, you know, AI chat GPT is learning from you putting in all this information. So we need to be careful about the types of information. So if you have information, your organization that you consider sensitive, you do not want to upload that to chat GPT. My wife actually works in the financial sector here in Boston, and they are developing or they’re using a proprietary version of chat GPT that stays in house.

[00:31:11] Joe Waters: Right. So all that information that they put in, they can use it for chat GPT and have all the benefits, but it’s not shared with the outside world. The problem is, is if you’re using the free version or the paid version, chat GPT is learning and processing and uploading this information. So you need to be careful of that.

[00:31:30] Joe Waters: Another challenge with chat GPT is misinterpretation and contacts, right? It is not. Human and how it approaches things. It seems human like, but it’s not human, so it may not fully understand complex, nuanced and sensitive or subjective topics. Keep that in mind. And then finally, I think a real good point here about AI is dependence and skill erosion.

[00:31:53] Joe Waters: Do not over rely on AI. When you let AI take the wheel, it’s like in taking your hands off the wheel of a Tesla. Okay. People think that they don’t need to drive their Tesla’s. They think they can sit in the backseat and let their Tesla drive them to work. It doesn’t work out. Okay. And it’s not going to work out with AI too.

[00:32:14] Joe Waters: So You want to keep both hands on the wheel when it comes to AI, something that’s very important. So when we talk about AI, we think about all these things, right? And we think about this robot, right? Sitting at the computer and we think of, Oh, it’s revolutionary. It’s game changing. It’s brilliant. It’s unstoppable.

[00:32:33] Joe Waters: It’s miraculous. It’s all knowing all these different things, right? Well, I should suggest is instead of picturing a robot like that, sitting at your computer doing all your work, I would suggest you pitch it. This guy. sitting at a desk and doing all your work, right? And it gives it a real human quality.

[00:32:50] Joe Waters: So you’re thinking to yourself, look at that face on the right. Do you want to put the fate of your organization and that person? Because that’s essentially what chat GPT looks like. Okay, it’s young, it’s smart, but the truth is it could be the next Bill Gates. It could be the next Jeffrey Dahmer. We don’t know, right?
[00:33:10] Joe Waters: So we need to be careful about how we use it. And that’s why I say, thanks to CHAT GPT, we now have a great partnership intern, right? Someone who’s smart, someone who’s intelligent, someone who knows how to do things, someone who’s knowledgeable, but we don’t want to trust them for everything. Again, Keep your hands on the wheel, right?

[00:33:31] Joe Waters: Very important. So, today we talked about, um, in general about AI and corporate partnerships and again asked, uh, ChatGPT, How can you help me with corporate partnerships? It will tell you, okay? The second thing is, is we applied, uh, ChatGPT to the partnership solicitation process map. Right. And we saw how we could be used at different places, especially with prospecting in case studies and contracts.

[00:33:55] Joe Waters: Those were just three areas that we delved into. Another thing that I did was I offered four suggestions and two reminders and how do you effectively use it. And the biggest thing. Get on and start using it and start using it all the time for everything in your life So that is the best way to learn how to use it effectively jump off google delete google You know, you don’t need to use google search anymore use chat gpt and use perplexity ai and I showed you how to Use ChatGPT to search my site and other people’s sites more effectively, so you can find relevant, useful corporate partnership information.

[00:34:31] Joe Waters: I gave you four additional AI resources, almost timely, superhuman, for newsletters. And then, um, you know, I also included the, the webinar from Wyatt Impact. And, uh, Perplexity AI, which I think is a must. I think it’s a great companion to chat GPT. Uh, keep in mind with Perplexity, I’m using the free version.

[00:34:52] Joe Waters: I’m not using the paid version. Uh, I may be missing something, uh, from the paid version. I’m sure I am, but so far. The free version has been fine. Um, I shared some prompts with you based on people that sent them in last week for my newsletter. And then I also give you a little bit of warning, right? Of things to think about when proceeding with caution with AI and some of the challenges and stuff.

[00:35:14] Joe Waters: And like I said, you do not want this to erode your skills or your nonprofit. You want to use it as an asset. And the best way to do that is not to let it. Take charge of what you do, but to be in charge of it, something that’s very important. So that’s it today, folks. I’m Joe Waters from Selfish Given. I’m the founder of SelfishGiving.

[00:35:34] Joe Waters: com, and I publish a bi weekly newsletter on corporate partnerships. I’m talking about AI and partnerships more and more every week. If you have any questions from today’s presentation, don’t hesitate to email me at Joe at SelfishGiving. com. Also, I would really encourage you, if you have a great time, prompt that you have been using on chat GPT or one of the other platforms.

[00:35:58] Joe Waters: I’m happy. Send it along to me at joe at selfishgiving. com I’ll share it with the world and share it with other people so we can all benefit from it So I want to thank you for your time and attention today. The robots are not taking over We are the robots in charge of them and I look forward to talking to you all again very soon

[00:36:21] Alex Aggidis: so much for listening to the Fundraising Everywhere podcast. If you’re enjoying this podcast, why not share it with a fundraising friend? And if you would like to give us a little like or subscribe, it really helps more fundraisers like you find us. Thank you so much. See you next time.

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