May 2020

You know that feeling? When you write to your mailing list and someone unsubscribes? Your stomach turns, your eyes water up, and for a brief moment you consider e-mailing them to ask, “Why don’t you love me anymore?” But remember, good fundraising isn’t about…

You’d be forgiven for thinking that fundraising is all about asking for money. But a good fundraiser knows that that’s actually only a small part of the job. The real time consuming stuff, and the really important stuff, is the things that happen before…